Predictive Lead Scoring Software Development with AI/ML
Do you use your CRM system for your lead and customer evaluation and perhaps even with integrated marketing automation? You’re on the right track, but you can do even better: the next step is predictive lead and customer scoring. In an age of automation and advanced analytics, relying on guesswork to find leads is the […]
Predictive Lead Scoring Software Development with AI/ML
In an age of automation and advanced analytics, relying on guesswork to find leads is the most ineffective approach. You probably don’t want to rely on this approach to build customer and lead relationships, and you certainly don’t want to rely on randomization to succeed. For this reason, you must determine the right client’s portrait, […]
